Strategy & Culture
hand in hand

Our drive to stay relevant to our customers is what led us to rethink our strategy. At the heart of our strategy are people – our employees, customers, business partners and stakeholders. These imperfect, unique, and full of potential people at and around A1 are the ones who bring our vision to life. Our culture is about mindset and behaviours — not rules, but reflections of who we are and who we aim to become.

Take ownership

We believe in owning our actions and their outcomes, whether they lead to success or teach us valuable lessons. This value thrives in an environment where we have clarity on our goals and the freedom to chart our own path. Taking ownership means stepping up and embracing responsibility with confidence.

Learn & Innovate

Every day offers an opportunity to grow, to push boundaries, and to adapt to the future, and we each own our growth journey.  We support each other in constantly acquiring new skills. We experiment, test and learn, and shed what no longer serves us. We embrace feedback from all directions to empower  personal and professional growth every step of the way.

The behaviours we live by aren’t rules — they are reflections of who we are, and who we want to become.

Team Up Beyond Limits

At A1, we know that true success comes when we break down barriers – across countries, departments, and functions. Collaboration is our power, and we provide the tools and flexibility to make it happen. Together, we can achieve what no one could do alone.

Consciously Care

Caring for each other and the world around us is not a choice; it’s a responsibility. We are deeply aware of our role in society, and we are committed to contributing to a sustainable future. This starts with us – supporting one another, creating a caring culture, and making a positive impact every day.

When we take ownership, learn and innovate, team up beyond limits, and consciously care, we’re not just shaping a strong company — we’re creating better experiences for those who trust us.

This means that every small action, every decision, and every collaboration contributes to something bigger: delivering meaningful value to our customers.

Are we a match?

Ever wondered what it’s really like to work at A1?

This short quiz is based on the way we think, act, and grow together — inspired by our culture. It’s not a formal test – no pressure. Think of it more like a personality check-in meets team trivia. Just a fun opportunity to see if our way of working feels like your kind of place.

1 / 6

1. A new tool is introduced across your team, and you’re struggling to use it. What do you do?

2 / 6

2. A colleague from a different team reaches out for support on a topic outside your responsibility. What’s your reaction?

3 / 6

3. You’ve made a mistake that affected your team’s results. What do you do?

4 / 6

4. Your manager offers you a chance to lead a small project in an unfamiliar area. How do you respond?

5 / 6

5. You hear someone in the office making a joke that feels inappropriate or insensitive. What’s your instinct?

6 / 6

6. You notice your teammate seems off lately and hasn’t been delivering like usual. What do you do?

Exit

Why work with us?

Bring your whole self to work,
and be welcomed for who you are.
Browse roles where care isn’t just a buzzword.

Own your ambition.
Explore opportunities where your growth can truly take off.

Build your future with people who don’t just show up,
they stand strong, together.

Can you see yourself here?

If our culture feels like your kind of place – check out our open positions.