It was really hard at the beginning to understand telco language and abbreviations, long corporate processes, and finally, where I could add value. When I look back, it was the best possible place to start, because at CRVM you get a good understanding of the data, and decisions are made only based on them. Moreover, it was a good fit for me because I liked covering both analytics and being creative.
Soon I started collaborating with the digital team and we started looking for ways to combine traditional and digital channels. We were focused on driving retention and engaging customers on our mobile app. We were a great team because everybody brought their experience and new ideas to the table. It was the very first time campaigns were done this way and I like to think we paved the way for how things work today. All of us remember that time very fondly and I learned there that it’s so easy and great to work with like-minded and proactive people.